Sometimes, ‘old fashioned’ is really, really cutting edge excellent. Case in point: the business card. We have stacks of them from others, they are brilliant resources for marketing, and if you find you have a pile of your own cards, which are now out of date, I’m here to tell you they make good book markers. When you make the decision to go out there and start your Thriving Practice you’ll want and need them. Let’s take a look at what makes a card unique and useful.
To begin with you will want to hold off printing them until you are sure of your location and contact information. Since these are the key parts of a business card its best to get that part right the first time and avoid the charges of changing them. Once you’ve decided on a location and contact information you can begin to think about what you want in your card. Remember, for some people this will be the only tangible item they walk away with as a reminder of their encounter with you.
If you have an image you want on your card please make sure its either you personally or a graphic which is not under trademark. If you’ve got a trademarked logo great, use it, but using someone else’s logo without his or her permission will land you hot water so best to be avoided. Some printing companies can supply you with generic graphics that can meet your needs nicely so they are worth looking at.
Once you decide on a basic presentation of your card you will want to consider font and point size of your print, again taking into account the clients you hope to connect with. A flashy card with a holograph is very fun but may not be the tone you want to set for a higher end practice. Kid friendly graphics and font are perfect if you specialize in pediatrics but again, not so perfect if you’re looking to connect with seniors.
In the case of business cards my personal bias is toward the ‘less is more’ route with good basic information but not so much information on the front of the card that I can’t read it or struggle to find the phone number. Slogans, quotes or an inspirational message might be more useful for the back of your card rather than getting the front of your card cluttered looking. Did you know you could print on the back of a business card? It’s a good place for those quotes or a calendar or a fill in the black with the next appointment time.
Since your cards are a reflection of yourself its also wise to take time to consider the options for card stock, which is print language for what kind of paper do you want to use. If possible it is nice to feel samples of different card stock before you pick what works best for you. Don’t be surprised if you find the print stock you like the most is also the most expensive!
As a matter of marketing get in the habit of handing out your card whenever you can, even if its to pass the name of book off to someone you’re having lunch with – you never know where they may turn around and hand it out to. You’ll want to have them with you at all times (and yes, really, all times! I can’t tell you how often I have wanted one but found myself in a location without them.)
A quick google search found “About 103,000,000 results” in less than 6 seconds so clearly there are plenty of options out there for where and how you get your business cards. Suppliers like Vista Print are Internet based while suppliers such as the local Staples store allow you to go in and talk to someone about your cards. Any choice you make is great as it sets you on your path to a Thriving Practice!
Want to share your card? I would love to see it! In the meantime get moving on printing and handing out your card!